Panera Bread to open at 12th and Midtown

By on February 7, 2013
Panera Bread at 12th and Midtown

The bakery-café to create “European-styled” outdoor cafe, the first of its kind.

UPDATE (May 29, 2013): Midtown Getting Million Dollar Panera Bread

12th & Midtown in a press release Wednesday announced Panera Bread will soon open at the Midtown Atlanta mixed-use development, a $2 billion project.

Panera Bread will join STK, Cucina Asellina, Ri Ra Irish Pub, RA Sushi, Mi Cocina and Piola, with Café Intermezzo, Taco Diner and Tabla also set to open in 2013, at 12th & Midtown.

“We look forward to opening our newest bakery-café in such a dynamic and exciting community,” Amanda Saxon, regional marketing manager of Panera, said in the release.

“We chose 12th & Midtown because of its strategic location in the heart of Midtown Atlanta, and we look forward to serving those who live, work and travel through this area.”

The new café will offer the same amenities people would expect from Panera with the addition of a prominent European-styled outdoor café.

There are 30 Panera Bread bakery-cafés in the Atlanta market. Panera Bread at 12th & Midtown will be the first “urban inspired” bakery-café in Atlanta.

Suzanne Ruth of Arcane Properties represented Panera Bread in this transaction.

About Caleb J. Spivak

CJS is the Founder of What Now Atlanta. He was recently featured in The New York Times, Creative Loafing's "20 People to Watch in 2012," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA was named "Best of Atlanta" by Creative Loafing and Atlanta Magazine.

2 Comments

  1. Ira

    February 10, 2013 at 2:36 pm

    They should serve alcohol. It’s 2013

  2. Katie

    April 23, 2013 at 11:58 am

    Love Panera BUT I feel like their portion sizes have decreased over the years. Would much rather have Corner Bakery Cafe in midtown.

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