Athleta to open its first Georgia store at Atlantic Station

Caleb J. Spivakretail8 Comments

Photo courtesy of Athleta online

Mixed-use community announces new retail addition during Sister Hazel Concert.

Athleta, a retailer offering women’s yoga clothing, swimwear, running clothing and athletic clothing for fitness, golf & tennis, is opening its first Georgia location in Midtown.

The active sports retailer will open at Atlantic Station, Mark Toro, co-owner of the mixed-use community, announced at a Sister Hazel concert Saturday evening.

In a statement to What Now Atlanta, Athleta confirmed it would open a store at Atlantic Station this fall.

Athleta has been offering the ultimate performance apparel for active women since 1998. Whether you’re a weekend warrior, a committed yogini or a fiercely-driven competitive athlete, the Athleta collection is made to stand up to your toughest workouts in style. And this Fall, Athleta is opening a store right here at Atlantic Station.

Athleta is owned by The Gap, Inc. The company’s other brands include the namesake Gap banner, Banana Republic, Old Navy and Piperlime.

[Disclosure: the author of this article is employed by North American Properties (Atlantic Station’s developer). Articles relating to North American Properties, Atlantic Station, or its affiliates will be treated like all other news content presented on What Now Atlanta. The owner of this blog will never receive compensation in any way from this blog’s content unless explicitly noted.]

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Caleb J. SpivakAthleta to open its first Georgia store at Atlantic Station

8 Comments on “Athleta to open its first Georgia store at Atlantic Station”

  1. Jules

    Is Toro’s favorite place to shop still ‘online’ as he mentioned in an AJC profile about a year ago?

  2. ALM

    I am also wondering where the store will be located. Most of the vacant store areas at Atlantic Station appear to be much smaller than an Athleta store would be.

  3. James

    Isn’t the American Eagle space still empty? I was just there but I can’t remember. Also they could take the space left by City sports.

  4. ATLrascacielos

    My guess is it takes over City Sports’ old spot. The real question is what takes over the old Fox Sports Grill location. Doesn’t Sweetwater have a restaurant concept? I wouldn’t mind a Mellow Mushroom so they can shutter California Pizza Kitchen and have yet another local brand.


    I saw that Guess was closed and there is a building permit for an interior re-do. I think the old Nine West space is too small. I didn’t walk down to the former City Sports space so I can’t say if there’s a building permit or better indication of pending occupancy there.

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