Athleta to open its first Georgia store at Atlantic Station

By on July 15, 2012

Photo courtesy of Athleta online

Mixed-use community announces new retail addition during Sister Hazel Concert.

Athleta, a retailer offering women’s yoga clothing, swimwear, running clothing and athletic clothing for fitness, golf & tennis, is opening its first Georgia location in Midtown.

The active sports retailer will open at Atlantic Station, Mark Toro, co-owner of the mixed-use community, announced at a Sister Hazel concert Saturday evening.

In a statement to What Now Atlanta, Athleta confirmed it would open a store at Atlantic Station this fall.

Athleta has been offering the ultimate performance apparel for active women since 1998. Whether you’re a weekend warrior, a committed yogini or a fiercely-driven competitive athlete, the Athleta collection is made to stand up to your toughest workouts in style. And this Fall, Athleta is opening a store right here at Atlantic Station.

Athleta is owned by The Gap, Inc. The company’s other brands include the namesake Gap banner, Banana Republic, Old Navy and Piperlime.

[Disclosure: the author of this article is employed by North American Properties (Atlantic Station’s developer). Articles relating to North American Properties, Atlantic Station, or its affiliates will be treated like all other news content presented on What Now Atlanta. The owner of this blog will never receive compensation in any way from this blog’s content unless explicitly noted.]

About Caleb J. Spivak

CJS is the Founder of What Now Atlanta. He was recently featured in The New York Times, Creative Loafing's "20 People to Watch in 2012," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA was named "Best of Atlanta" by Creative Loafing and Atlanta Magazine.

8 Comments

  1. David

    July 15, 2012 at 6:34 pm

    Where in Atlantic Station is it going?

  2. Jules

    July 15, 2012 at 7:49 pm

    Is Toro’s favorite place to shop still ‘online’ as he mentioned in an AJC profile about a year ago?

  3. David

    July 15, 2012 at 9:43 pm

    who cares if Toro likes to shop online?

  4. ALM

    July 18, 2012 at 11:59 am

    I am also wondering where the store will be located. Most of the vacant store areas at Atlantic Station appear to be much smaller than an Athleta store would be.

  5. James

    July 20, 2012 at 5:20 pm

    Isn’t the American Eagle space still empty? I was just there but I can’t remember. Also they could take the space left by City sports.

  6. David

    July 20, 2012 at 10:22 pm

    Hello! why you no answer our question?

  7. ATLrascacielos

    July 24, 2012 at 9:09 pm

    My guess is it takes over City Sports’ old spot. The real question is what takes over the old Fox Sports Grill location. Doesn’t Sweetwater have a restaurant concept? I wouldn’t mind a Mellow Mushroom so they can shutter California Pizza Kitchen and have yet another local brand.

  8. LONGTALLSALLY

    September 16, 2012 at 2:45 pm

    I saw that Guess was closed and there is a building permit for an interior re-do. I think the old Nine West space is too small. I didn’t walk down to the former City Sports space so I can’t say if there’s a building permit or better indication of pending occupancy there.

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