Aveda Institute to open at Brookwood Place in Borders space

By on January 25, 2011


Beauty School to occupy 18,040 square feet

Aveda Institute will open at Brookwood Place replacing Borders Books and Music, according to the Atlanta Business Chronicle.

Located at 1745 Peachtree street NE, Borders Books & Music at Brookwood Place will close Feb. 28 (story here).

Aveda Institute will open in the fall taking the entire space currently occupied by Borders, 18,040 square feet in total, according to those same reports.

Brookwood Place on Peachtree in Buckhead, built by Atlanta-based Selig Enterprises Inc., is mixed-use development with 130,000 square foot of retail space and 150 condominiums and townhouses at 1745 Peachtree St.

Retailers include Spa Sydell, Viking Culinary Arts Center, Kroger, Tuk Tuk Thai Loft and Baroni Pizza & Pasta.

Aveda runs more than 6,500 salons, spas, institutes and stores in more than 20 countries.

Do you think Spa Sydell will lose business when Aveda Institute opens? Share your thoughts.

Aveda Institute
1745 Peachtree Street NE
Atlanta, GA 30309

About Caleb J. Spivak

CJS is the Founder of What Now Atlanta. He was recently featured in The New York Times, Creative Loafing's "20 People to Watch in 2012," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA was named "Best of Atlanta" by Creative Loafing and Atlanta Magazine.


  1. Justin

    January 25, 2011 at 6:29 pm

    Sounds good to me. The Aveda Institute on Piedmont was too small.

  2. Carl

    January 26, 2011 at 10:51 pm

    Excellent. That part of Buckhead is much more navigable for me. Now we’ll just have to find a tenant for that old Peasant space. :)

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